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Pronto and Motorcraft Host “Motor City Madness II” Event in Detroit

Pronto and Motorcraft Host “Motor City Madness II” Event in Detroit
Grapevine, Texas – October 3, 2016 – Twenty two service center customers from around the country were treated to an action packed weekend that paid tribute to the rich Ford heritage of the “Motor City” recently as Pronto and Motorcraft hosted their second annual Motor City Madness event on August 19th - 21st , 2016.
On Friday evening lucky winners and guests were wined-and-dined at the historic Piquette plant, birthplace of the Ford Model T. Attendees learned how the “Car of the Century” was conceived, developed and built on location. Giuliano Zuccato, known as “Mustang Man” and noted for his work modeling the 1964 Ford Mustang, spoke of his experiences while all enjoyed the welcome dinner in this intimate historic setting.
Saturday offered an opportunity to tour the Ford Rouge Factory and watch as the Ford F150 was assembled. Guests then enjoyed the world famous Woodward Dream Cruise which included a stroll down Mustang Alley and an opportunity to view beautifully restored classic cars and special interest vehicles on display. Winners wrapped the day’s activities over dinner at the beautiful Dearborn Inn.
The weekend’s activities concluded on Sunday with tours of the Henry Ford Museum and Greenfield Village, taking a step back in time to experience early American culture.
“Ford Motor Company has such a long history and many interesting stories to tell. We very much enjoyed sharing the “Motor City” experience with some of Pronto’s Ford fans from the automotive service business” said Bill Atkinson Motorcraft Marketing and Sales Manager.
Robert Roos, VP, Sales & Marketing for the National Pronto Association added, “This
unique opportunity offered attendees an up close and personal experience in a number
of iconic automotive settings. We are so proud to have been able to partner with Ford
and Motorcraft to offer our customers this program once again. Surveyed attendees
“loved the personal tours” and reported it as “one of their best experiences ever.”
About National Pronto Association
National Pronto Association is a North American organization headquartered in Grapevine, Texas and
consisting of 92 shareholder owners. Pronto was formed in 1979 and is a leading automotive program
distribution group with a focus on marketing, technology and buying. The group is a founding member
of the Automotive Parts and Services Group or simply “The Group” and 1Parts Global Aftermarket
Services, headquartered in Brussels, Belgium. Pronto members distribute name brand, OE and Pronto
exclusive brand products. Pronto members are located in Canada, United States, Mexico and Puerto
Rico. For more information visit
About Ford Motor Company
Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With
about 203,000 employees and 67 plants worldwide, the company’s core business includes designing,
manufacturing, marketing and servicing a full line of Ford cars, trucks and SUVs, as well as Lincoln luxury
vehicles. To expand its business model, Ford is aggressively pursuing emerging opportunities with
investments in electrification, autonomy and mobility. Ford provides financial services through Ford
Motor Credit Company. For more information regarding Ford and its products and services, please



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