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1Parts announces Alex Gelbcke as new CEO

New CEO at 1Parts

Kortenberg, December 14, 2018

1Parts Global Aftermarket Services and its board of directors announced today that Alex Gelbcke, will join the organization as Chief Executive Officer effective January 1, 2019. Alex will take the reins of the CEO position from Co-CEO’s Bill Maggs (President / CEO National Pronto Association, North America) and Omer Wesemael (Managing Director ADI AutoDistribution International, EMEA).  

Mike Mohler and Nico Muyldermans, both Vice-President Partner & Vendor Relations at 1Parts, remain active within 1Parts and will support Alex in his new responsabilities.

Gelbcke is a seasoned global aftermarket executive with over 25 years of experience in general management, marketing, sales and operations. He joins 1Parts after serving most recently as CEO of BIHR Europe, a leading distributor of aftermarket motorcycle parts. He was employed by Tenneco Automotive for 17 years and served as EMEA region Vice President and General Manager.   Gelbcke holds a Master’s degree in Business and Management Engineering from the Solvay Brussels School of Management and Economics, is married, and the proud father of two children. He will be headquartered in a newly designed and remodeled office in Kortenberg, Belgium adjacent to the ADI headquarters.

Former CEO Bill Maggs stated, “It is an exciting time. 1Parts, our start up joint venture, has been very successful and has grown to the point where we can appoint a dedicated CEO to continue our growth.   Alex is a tremendous leader and strategist. I am very confident he will help continue the growth of 1Parts value to the members and vendor partners.” ADI’s Wesemael added, “We are pleased to have Alex join our team. I have known him for many years and I cannot think of a better partner to bring into our organization. We wish Alex all the best as he leads 1Parts in its further development.”

About 1Parts: 1Parts is a global initiative taken by 3 leading aftermarket Groups, AD International based in Kortenberg, Belgium, Grapevine (TX) US based National Pronto Association and Stanton (VA) US based Federated Auto Parts. The aim is to raise benefits for all 1Parts stakeholders, on both the trade and industry side in key domains such as supplier management and brand strategy, marketing support, data sharing, technical support to installers …

For more information, visit


For ADI contact: Omer Wesemael, Managing Director ADI

Leuvensesteenweg 272 – 3070 Kortenberg, Belgium

Phone: +32 2 759 29 95 - E-mail : - Website:


For Pronto contact: Bill Maggs, President & CEO National Pronto Association

2601 Heritage Ave - Grapevine, Texas 76051

Phone: +1 800-477-6686  -   E-mail :  - Website:



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