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The Pronto Headquarters Staff:

Pronto Headquarters
204 N. Dooley Suite 300
Grapevine, Texas 76051
P: 800-477-6686
F: (817) 430-9559

If you have any comments or questions, please feel free to e-mail anyone on our staff.

Bill Maggs
President & CEO
Bill is responsible for the overall management and day-to-day operation of the Association and coordination of communication with the PRONTO Membership, PRONTO Marketing Partners and other business partners. Primary staff contact with PRONTO Board of Directors and Committee Chairmen. Call with any question concerning the direction of the group and / or policy and procedural issues.

Mike Mohler, MAAP

Vice President
In addition to his Product Management responsibilities, Mike Mohler is involved in many corporate activities including marketing, training, data warehousing, recruiting and strategic planning. Mike is an ASE-certified Automotive Technician (A-1 Engine Repair) and an ASE-certified Part Specialist (P2). Additionally, Mike has extensive experience calling on installers, machine shops, jobbers and warehouse distributors. A graduate of Northeast Louisiana University, Mohler earned a Bachelor of Business Administration in Marketing degree.

Murray Sullivan


Director of Business Development
Murray is responsible for helping fuel the growth of the association. His focus is on seeking out and signing up new companies that are aggressive in their markets and that have a stong interest in being involved in a shareholder run organization.

Michael Mitchell
  Director of Supply Chain Management
As Director of Supply Chain Management, Mike is responsible for developing and implementing the group's technology-based solutions. The Group's solutions will include electronic ordering, order acknowledgements, electronic invoices, and data sharing. The program "ProntoDX" will provide Pronto shareholders and vendors the ability to reduce supply chain costs, improve accuracy, and streamline processes. In addition, "ProntoDX" will better manage and reduce slow-moving inventory by aggregating shareholders on-hand inventory and sales along with providing vendors an opportunity to see and acquire excess inventory as needed.

David Wofford
  Director of Sales and National Accounts
David’s primary role is to assist all the Members and Service Centers with all aspects of the Pronto Smart Choice Advantage program and to develop and grow the National Accounts business across the Pronto membership. He will provide hands on support in the field to insure that both areas of his responsibility are promoting growth and profitability for Pronto members.

Marcia Bjorum
  Chief Financial Officer
Marcia is responsible for the general accounting functions of the association including the preparation of the financial reports, calculation and distribution of rebates, maintenance of the member co-op accounts, and management of the department. Please call Marcia with your questions regarding your rebates, or your accounts.

Robert Roos
  Vice President of Sales & Marketing
Robert Roos is Vice President of Sales and Marketing. Robert has over 30 years’ experience in the automotive industry. Robert’s experience includes sales, marketing, technology, purchasing, operations, strategy, and general management of company store and distribution businesses. Robert is responsible for all program, product marketing and advertising.

Brooks Cochrum
  Business Intelligence / Data Services
Brooks is responsible for developing tools and techniques that transform Pronto's data streams into cross platform datasets for meaningful business analysis at Pronto Headquarters and for its members. Brooks has over 15 years aftermarket experience in reporting, cataloging and category information management. He utilizes various software platforms such as sql server, visual basic for apps , excel and access to assist in the development and quality control of Pronto's BI Stack which includes Qlikview.

Kerri Gulick, CMP
  Director, Corporate Meeting Planning & Executive Assistant to CEO
Kerri started with Pronto in 1999 and has fifteen years of Pronto Association Management Experience. Kerri supports Bill Maggs, President & CEO with office management, vendor communications, and group project oversight. Kerri also manages the Pronto SCA Warranty / RSA program. Meeting Management responsibilities include; contract negotiations, logistics, coordination, event budgeting, etc.

Brown Welch


Senior Product & Data Communications Manager
Brown is responsible for managing and maintaining all price files, product bulletins, promotions, and other vendor data in our Pronto-Net database.  In addition this maintenance Brown is involved in product marketing and product line analysis.  Brown come to Pronto with 35 years of aftermarket history from counterman, sales, store manager, owner and WD purchasing and inventory management.

Elise Burns

Administrative Assistant
Elise is the Administrative Assistant and Receptionist. Elise plays an important role by providing support to the Members of National Pronto and supports the Executive Assistant to CEO with these key responsibilities; answering phones, directing calls, Smart Choice Advantage program data-entry, building SCA kits, coordinating shipments, and first contact for warranty calls.

Beatrice Miller

Administrative Assistant
Beatrice facilitates Member integration into the Pronto Data Warehouse and plays a key role in Pronto's EDI program. In addition, Beatrice's key responsibility is aggregating all data necessary for National Account and Vendor activity. She is actively involved with Members, Vendors, and data service providers, getting needed cooperation to accomplish this primary responsibility.

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204 N. Dooley Suite 300, Grapevine, Texas 76051